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Innovation and comfort coexist: The ultra-flexible memory steel ring cover redefines the new experience of underwear

20 Sep, 2025

As the global underwear market continues to transform towards comfort and health concepts, traditional rigid steel rims are no longer able to meet the demands of modern consumers. In response, underwear accessory manufacturers are actively promoting innovations in materials science and design processes. Recently, Xinhui HongYe Ribbon Factory, a leading webbing manufacturer in the industry, has launched its new generation of ultra-flexible memory steel ring covers, providing underwear brand manufacturers with a brand-new solution that combines support and seamless comfort.

 

Say Goodbye to Discomfort: From "Rigid Support" to "Flexible Support"

 

Although traditional undergarment steel rims can provide good shaping effects, problems such as the sense of pressure, marks and inconvenience in movement caused by long-term wearing have always troubled consumers. The new type of steel ring sleeve from Hongye Webbing Factory is made of special polymer materials with high elasticity and fatigue resistance, replacing the traditional rigid materials. This material has a unique "memory" property, which can naturally bend in accordance with the human body's curves, providing dynamic support in different states such as movement and sitting still, effectively reducing the pressure on the lower chest circumference, and completely saying goodbye to the embarrassment of "removing the steel ring".

 

Technology-driven, empowering brand innovation

 

"The evolution of underwear lies in the details," said a technical manager of Hongye Webbing Factory. "What we focus on is not only the accessories themselves, but also the wearing experience they ultimately bring to the end products." This ultra-flexible steel ring cover is the result of our joint research and development with several well-known underwear brands. It has passed strict durability tests, ensuring that it can maintain its shape and elasticity after multiple washes, providing a solid guarantee for the reliability and comfort of brand customers' products.

 

Lead industry trends and aim for a sustainable future

 

The launch of this product is timely. Currently, the global underwear market is increasingly focusing on three core trends: "seamless wearing", "sporty and casual", and "sustainability". Hongye's new products not only meet the demands of the first two for ultimate comfort, but their durability itself is also a response to "sustainable fashion" - long-life products reduce the frequency of replacement, thereby lowering resource consumption.

 

Industry experts believe that the emergence of such innovative accessories will help underwear brand manufacturers design more market-competitive products and better meet the new generation of consumers' pursuit of health, comfort and fashion.

 

About Xinhui HongYe Ribbon Factory

 

Since its establishment in 1999, Xinhui Hongye Webbing Factory has been dedicated to the research and development and manufacturing of products such as underwear elastic webbing, shoulder straps, computer jacquard straps and bra back buttons. With over 20 years of industry experience, advanced production equipment and a strong technical team, Hongye has become one of the leading webbing manufacturers in Jiangmen area. The company has always adhered to the core concepts of "innovation, quality, service, economy, dedication and gratitude", and continuously provides customers with high-quality products and solutions.